When he entered the room at our meeting, it was as though the waters parted," Dell writes in Play Nice But Win. "Jobs in person was even more compelling than he was in print.
I ate it all up."īy age 15, Dell says, he looked to Jobs not just as a computer pioneer but also as a business entrepreneur - after he'd met Apple's co-founder in the spring of 1980, when a then 25-year-old Jobs spoke to the Houston-based computer user group Dell belonged to. There were books you could get that described how each chip worked. The great thing about the Apple II back then was each of the chips was clearly marked and you could understand exactly what it was. "I wanted to understand everything there was about how this machine worked. "I have this belief you have to take something apart to understand it," he says. After it arrived, Dell unboxed what he describes as a "beautiful computer - it even smelled beautiful" - and then immediately took it apart to see how it worked. That fascination led to the start of his "Steve Jobs story." In 1979, when he was 14, he begged his parents to let him buy an Apple II, which he recalls was a pricey $1,298 at the time. "The idea that you could have your own computer and you could program it was just the most cool thing that I could have thought of, and that got me started." It was the dawn of the personal computer age," Dell says. "To me, it was just amazing that you could write programs. While taking a math class at his public junior high school in Houston, the school, fortuitously, got a teletype terminal. "I loved math and I loved this idea of a calculating machine," he says. Steve was certainly exceptional in that regard." Meeting Steve Jobsĭell's fascination with tech began when he was a kid, he tells me, playing with his dad's slide rules and adding machine - "it used to make this incredible noise every time it would roll through" - before getting a National Semiconductor calculator when he was just 8 years old. "You can't be following the rules and making amazing things happen. "Anybody who's going to do something amazing has to have a somewhat different and unconventional approach," Dell, 56, said in an interview when asked about Jobs' legacy. And despite the media portraying the two as archrivals, Dell says he and Jobs became good friends, with Dell describing Jobs as a brilliant entrepreneur, a savvy marketer, a dreamer and an idealist who helped lead one of the greatest business turnarounds in history and who helped popularize consumer electronics devices like the smartphone.
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In a memoir being released this week called Play Nice But Win, Dell talks about his teenage infatuation with the Apple II about meeting Jobs, who was 10 years his senior, at a computer user group and about the partnership that never was: Jobs wanted Dell to license the Mac operating system - Mac OS X - and ship it on Dell's fast-selling, low-priced Intel-based PCs.
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